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November 16th, 2021

Today we’re introducing Neon, which is a DAO incubated by The LAO, Flamingo, RTFKT, and mDAO. Neon aims to use the hive mind approach of DAOs to build out the metaverse through land acquisition and development, investing in infrastructure, supporting communities, and more. 

The term ‘metaverse’ is loaded with assumptions. It was first coined by Neal Stephenson in his 1992 novel, “Snow Crash,” as an open digital world concept, and this vision has been popularized through gaming culture. But today, big tech companies like Facebook and Microsoft are co-opting the concept by launching in-house platforms. This closed source future (what’s in effect digital feudalism) where virtual spaces are controlled by one of several entities stands in direct conflict with the open world that a crypto-enabled metaverse offers. Part of Neon’s vision is to fight for that original, bottom-up, and open-source version of the metaverse as opposed to the corpo-boomerverse alternative.

Since the metaverse has become such a buzzword, there are many different meanings attached to the concept: everything from a Discord chat group to an immersive, global VR environment is apparently the metaverse. It really is an amorphous word that has taken on a life of its own—to keep things simple, we use the word “metaverse” in two ways.